Have you realised how frequently we throw around the B word? More than the B word you’re probably thinking of. I’m curious – why do we thrive off being busy? Why do we feel the need to wear a permanent busy badge and out-busy one another, despite the mental and physical implications that follow? It seems that busyness has stepped into the spotlight of celebrated status symbols. Forget the tangible, branded goods we traditionally parade around. Apparently, if we can out-list each other in the busy game, we win. Brag your way up the social ladder – that’s how we do it in the 21st century. Busy is the new black.